Each of the six audiences below comes with a tension to address, a starting call to action, and tactical tips to help you engage in practice. Use these as starting points.

For ready-to-use message wording, refer to Topic 2 (Build your message – Guided Framework) where you build your own messages from these inputs, and to Topic 3 (Resources) to access prompts developed by partners.

The six types of stakeholders below cover the most common situations in RESM advocacy. If your primary audience is different (a sponsor, a school, a faith group, a trade union, an international body…), pick the audience closest to yours as a template and adapt the language, the framing, and the data point. The framework works the same way.

The RESM audiences map

Handbook reference: Choose your primary audience and note it in Section B of your handbook.