You have seen what messages look like for each audience. Now build your own.

RESM guided framework to build your message

This is not an automated generator. It is a five-step framework you work through, making choices at each step and assembling the result yourself.

Grab your handbook (Section B) and follow along.

For inspiration: a worked example with all five steps completed

This is a fictional example, built to illustrate how the five steps fit together. The audience, the situation, and the request are invented for the purpose of the demonstration. Use the structure as a template, not the content as a model to copy.

Step 1 – Audience: Policymaker (local), a city councillor responsible for sport funding.

Step 2 – Goal: Defend recognition of alternative model.

Step 3 – Fact: only 12% of Europeans are members of a sports club.

Step 4 – Tone: Evidence-based.

Step 5 – Assembled message:

• Opening: As you prepare the municipal sport strategy for 2027, I want to share findings from the Real European Sport Model research project, which studied 14 organisations across 8 European countries.
• Core argument: The research reveals that only 12% of Europeans are members of a sports club.. Your current funding scheme, which recognises only federated clubs, excludes this majority. These are not fringe activities. They represent the statistical norm of European sport participation.
• Evidence: Czech Sokol demonstrates that alternative models work at scale: 160 years of operation, 160,000 members, 41% funded through public grants (municipal + national sports agency), 57% self-generated (facility rentals + membership fees). No significant federation solidarity received. Yet fully aligned with the principles the ESM claims to defend: voluntary engagement, autonomy, and democratic community governance.
• Ask: We request recognition in your sport funding scheme for organisations demonstrating European Sport Model values through diverse structures, not only federation membership. 
• Close: I would welcome the opportunity to discuss how including the 88% invisible majority can help [Municipality] reach its health and inclusion goals more effectively. The full research is available in the RESM Mapping Report and the RESM Final Research Report.

Handbook reference: Write your 3 key messages in Section B of your handbook. Use the structure above as your template.