You have seen the European sport ecosystem in Tool 4 Topic 1 and started mapping your own stakeholders in Topic 2. This topic gives you a short set of starter questions to turn the map into a usable list of allies.

Be as specific as possible. There are no right answers, the value is in writing your own. Use these guiding questions to populate Section A of your Advocacy Compass handbook.

Phase 1: Frame your advocacy

The first step is not to list stakeholders, but to clarify what you are trying to do. Without a clear aim, your stakeholder map will be too broad to be useful.

• My aim of my advocacy is…
• What I want to change is…
• Who or what do I have to influence or change? What legislation? What parliament? What politician? What administration?

Phase 2: Identify your stakeholders

Now look at the ecosystem from Tool 4 Topic 1 and your own context. List as many actors as you can think of, then refine using these questions.

• Who can influence ESM/RESM directly or indirectly?
• Who has a direct interest in the topic of ESM/RESM?
• Who has an indirect interest in the topic of ESM/RESM?

→ Record these in Section A1 of your handbook (stakeholder landscape table).

Phase 3: Sort your stakeholders

Now sort the actors you have listed into three groups:

• Who might help advance your point of view? → Section A2 (top 3 allies)
• Who might contradict your point of view? → Section A3 (actors to watch)
• Whose viewpoint do you not yet know? → These need more research before you act

This is your starter map. The next phase of your advocacy work will be to choose what you say to each group and how, which is what Tool 5 and Tool 6 will help you do.