Check your progress

Before closing this tool, reflect on three questions.

1. Do you have a SMART objective with at least one RESM data point? Your objective should be specific, measurable, and anchored in evidence. If you cannot state it in one sentence with a number and a deadline, go back to Topic 6.1.
2. Have you chosen your strategic approach (Inside, Outside, or Hybrid) and identified your first three actions? Strategy without action is a document in a drawer. The three actions do not need to be big. They need to be specific and scheduled.
3. Can you articulate your case statement in four sentences? Problem, solution, impact, urgency. If you can say it clearly in under a minute, you are ready. If you stumble, simplify. The strongest case statements use the fewest words.

Final words

You have reached the end of the RESM Advocacy Toolkit.

Over six tools, you have moved from understanding your own position in the European Sport Model (Tools 1-2), to examining the evidence and the tensions between the model and reality (Tool 3), to identifying your allies (Tool 4), crafting your messages (Tool 5), and building your strategic plan (Tool 6).

You now have something most sport organisations do not: an advocacy plan grounded in research, not assumptions. A case statement backed by data from 14 organisations across 8 countries. Messages built on the real numbers behind the European Sport Model.

Your plan is ready. The first action is the hardest. Take it this week.

It does not need to be perfect. Send the email. Book the meeting. Make the call. The organisations in the RESM research did not wait for the perfect moment. They started with what they had, where they were, and they built from there.

As you put your plan into action, remember that you are not working alone. The Go Further resources on this platform offer additional materials, updated case studies, and connections to the wider RESM community. If your advocacy produces results, or if you hit a wall and find a way around it, consider sharing your experience. The RESM evidence base grows with every organisation that acts on it.

The European Sport Model will not reform itself. But the organisations that make up European sport can push it closer to what it claims to be. That starts with you, this week, with your first action.

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