Start where you are

Digitalisation can and will increasingly become an enabler of success. The good news is, that innovation and digitalisation can start where and how you need them. There are plenty of ways to embark on an innovation journey.

Identifies areas where your organisation could benefit from embracing digitalisation

Innovation is booming in the field of sport and physical activity, including in the grassroots sports sector.

Sport grassroot organisations should recognize that they play an important role in promoting social cohesion, not just for their own members and supporters, but also for society as a whole. However, funding is a major challenge for many sports bodies, especially for grassroots sport organisations. It may be necessary for them to expand their activities and revenue sources beyond their current offerings. In the digital age, disruption can be a positive force, and organisations should consider adopting a digital transformation strategy in order to keep up with their constituencies. This strategy can help them to expand their mandate and offer additional interventions to their current and potential supporters.

Innovation can increase the capacity of the sport sector, especially of grassroots sports organisations, by improving working methods and processes, creating synergies and networks, and contributing to a more resilient, greener, better governed, and transparent sport sector.

It is more than just tools and technology. It is more about change management than merely IT and digitization knowledge.

Key takeaways

📟 Digital transformation can increase members’/sport practitioners’, volunteers and employees’ support to the sport grassroot organisation.

📟 It is not technology in isolation that creates benefits or risks, it is instead the implementation of technologies that creates negative or positive conditions.

📟Digitalising your organisation requires a multifaceted approach, involving collaboration, skill development, change management, and strategic planning.

Topic materials & Resources to fo further

Name of the material	Why it matters / What you will find
Infographics “Fit for the Digital Age” 🔗	Insights from the research and survey conducted by DigiFit partners in 2023 highlighting mega trends for the grassroots sport sector.