Jakub Kalinowski is the President and Co-founder of V4SPORT Foundation.

At V4SPORT we specialize in designing human behaviors, with the aim to get more people more active every day. Our organization has a very specific focus on kids.

In order to achieve this, we develop and deliver complex programs that are based on cross sectoral partnerships, where private, public and non-governmental organizations work together to develop new ways of combating inactivity.

Over the past 9 years, we have implemented a large number of national and international initiatives, with partners from more than 30 countries, for example MoveWeek project, which is an integral part of the NowWeMOVE campaign.

Some of these initiatives involved creation of the new infrastructure (we have built over 60 healthy trails around Poland), but most of them use storytelling (based on stories we have created), involve gamification, new technologies and sometimes during the design thinking process, we change the meaning of things – in a way for example, that physical fitness test becomes a fun activity for kids.

Jakub has also co-founded the first Active Healthy Kids Report Card in Poland. He serves on the Executive Committees of two global organizations: Active Healthy Kids Global Alliance and International Sport and Culture Association and he is the member of the Rural Sport Commission of the Polish Olympic Committee.

Jakub is a graduate of International Relations at the Social Studies Department in Wroclaw, Poland. He studied in Poland, France, US and UK. He has over 12 years of experience in developing and leading sport and active healthy lifestyle projects, both on national and international level. He is an experienced coach and trainer. Jakub’s portfolio includes over 2000 hours of training in areas such as: strategic development, project management, fundraising based on Cause-Related Marketing and Corporate Social Responsibility.

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